The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He battled to make ends meet in the absolute depths of the Great Depression, but the miniscule prototypes he previously made of things like ironing boards and ladders had wonderful potential when children’s toys. This individual named the business Profano after two Danish key phrases, leg and godt, that means “play very well. ”
In 1958, he made the iconic lego brick with pipes inside which makes it interlock with other lego items. This groundbreaking innovation totally changed the company and allowed it to grow at an amazing pace.
By the 1960s, Lego had broadened its world-wide reach and began building toys below license in North America via an arrangement with luggage maker Samsonite. The corporation also begun selling establishes with all the portions had to build a certain model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Area (later renamed Seglar City), and FabuLand.
In the 1970s, Lego needed a dramatic step forward with its introduction of Lego stats that experienced movable legs and arms. The company as well began employing more vinyl and bringing out larger obstructions for younger children, a set called Duplo. In the eighties, Lego’s sales important link grew at a remarkable rate of ten percent annually, in spite of overall plaything industry sales growth scaling down.
Today, Seglar is a substantial global organization with gross income of above $5. eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less such as a ruthlessly commercial giant and even more like an aged family good friend.